I translate complexity into systems that scale.

I grew up across ten countries in a diplomatic family: Brazil, Algeria, Iran, Senegal, New Caledonia, Mexico, Australia, Germany, France, and the United States. That background gave me five languages and a habit I use every day: translating between systems, cultures, and ways of thinking.

In marketing, that means connecting functions that usually work apart. At Zynx Health, I transformed marketing from an order-taking function into a strategic department that generated $6.1M in pipeline. At Confie Seguros, I built and led a 17-person multinational team across the US, Mexico, and Peru, cutting $3M in advertising costs while improving ROI.

I'm COO and CMO of Toronix Gourmet, a boutique group of food and beverage businesses that imports specialty products from Spain. My mandate is to make it an AI-forward company without compromising the high-touch experience our customers come for. In practice, that means I build the systems myself: most days I'm in Claude Code, building the dashboards our leadership uses to see what's happening and the workflows that take routine work off people's plates.

I spent the 15+ years before that in regulated industries like healthcare tech and insurance, where confidential information is the job. I still work that way: structure first, then tools. That's the premise of IA Before AI, the framework I'm developing.

My consulting firm, Resonant Growth, is part of Anthropic's Claude Partner Network. Toronix is where I do this work every day. Through Resonant Growth I take on a small number of outside clients so I can stay hands-on with each one.

The thread across all of it: I build systems that make the work repeatable and lighter to carry, so people can spend their attention on what actually needs them.